Made in DURM is a curated downtown activation designed to drive foot traffic, customer discovery, and repeat visits to Durham businesses. One marquee event day brings people into the city through coordinated movement, music, and exclusive offers. Participation extends beyond the event with continued visibility and incentives that encourage return visits.

Participants receive a Made in DURM credential that unlocks special offers at participating bars, restaurants, and businesses. This structure delivers both high-energy, day-of engagement and sustained exposure beyond the event itself.